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Warriors ink lucrative jersey deal with Rakuten

first_imgBSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight LATEST STORIES Fire hits houses in Mandaluyong City Read Next WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding The deal includes naming the team’s practice facility the Rakuten Performance Center.USA Today reported that about half of all NBA teams have inked jersey sponsor deals since the league green-lighted the move.ESPN reported the Warriors’ agreement with Rakuten was worth $20 million per year over three years.That’s twice as lucrative as the next-largest jersey sponsorship deal to date — the $10 million per season agreement between the Warriors’ vanquished finals foe the Cleveland Cavaliers and the Goodyear tire company.ADVERTISEMENT MOST READ Who are Filipinos rooting for in the NBA Finals? PLAY LIST 01:43Who are Filipinos rooting for in the NBA Finals?02:25Raptors or Warriors? PBA players take their pick of NBA champ03:12Kevin Durant out with Achilles injury; to undergo MRI on Tuesday01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Frontrow holds fun run to raise funds for young cancer patients  Nonong Araneta re-elected as PFF presidentcenter_img Los Angeles, United States — As the NBA joins sports leagues around the world in allowing sponsors’ names on jerseys, the Golden State Warriors have inked a logo deal with Rakuten worth a reported $60 million (50 million euros) over three years.The deal with the reigning NBA champions is just one of the sports sponsorships pursued by Rakuten, the Japanese e-commerce giant whose logo now graces the FC Barcelona kit.ADVERTISEMENT Brace for potentially devastating typhoon approaching PH – NDRRMC Rakuten chief Hiroshi Mikitani told a press conference in Oakland, California, on Tuesday that he was “thrilled” to announce his partnership with the Warriors and the NBA.Warriors chief marketing officer Chip Bowers said the team was attracted to Rakuten for its global reach and its local affiliation, with cash-back site Ebates headquartered in San Francisco.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“We really liked the fact that they had a local presence, so it’s a global brand out of Tokyo, Japan, but to have Ebates headquartered here, to have Rakuten have offices here, it had a local feel to it, but it gave us a global audience to speak to,” said the Warriors’ chief marketing officer Chip Bowers.Rakuten, which also owns messaging app Viber and ebook brand Kobo as well as J-League football club Vissel Kobe and pro baseball team Rakuten Golden Eagles — will have its red-and-black logo featured on the Warriors’ white jerseys starting this season. A white logo will adorn the club’s blue away jerseys. The badges will be on the front left — opposite the Nike logo. NLEX eyes QF bonus E.T. returns to earth, reunites with grown-up Elliott in new ad  LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Don’t miss out on the latest news and information. View commentslast_img

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