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Content marketing is not the construction of the chain

said the construction of the external links and content marketing is not.

search algorithmThe We look at the specific sequence of

to solve these problems, I think about the construction of the chain and content marketing need to pay attention to the questions:

, the chain is still the core of Google’s search algorithm.

chain is still very strong, no doubt, Moz Matt, Google Cutts, Google search for Amit Singhal have affirmed the role of the chain. We know that Google is also in the fight against natural links, but also very strict, but this does not mean that Google gave up the chain, on the contrary, because the chain is too important, indeed give an important signal of the search engine, but also can help website ranking, so search engines need to strictly deal with, use to prevent the chain is unfair the search results, the user experience. It should be accurate to say is love Shanghai weakened the garbage chain, high quality website is still an indispensable link.

content marketing must be involved in the construction of the chain.

The

link is still the core of Google’s

– the construction of the chain can promote the content of marketing work.

:

The

now has a lot of people think that marketing is the new content of the construction of the chain method, is now the search engine against a new way, but not content marketing is the construction of the chain, and even can be said to belong to the Shanghai dragon. If we say that content marketing is belongs to the Shanghai dragon, that is to say the content can increase the enterprise exposure and visibility, thereby improving the user clicks on search and search engine. The search engine is against unnatural links, you should think about how to get more spontaneous links, rather than still thinking about how to link the content hidden in the cast, this is just a soft outside the chain, can not be said to be content marketing.

Why

construction of the external links and content marketing is fundamentally different from

 

search engine optimization theme has been changed, because the search engine has been upgraded, but there is a discussion of the theme has not changed, that is the construction of the chain. The chain is still one of the strongest signal to tell search engines and web content importance, if you are trying to do search engine optimization, so the construction of the chain is the primary consideration. However, with the chain have been hit, many people began to doubt the value of the chain, there are a lot of people to the construction of the chain and content marketing tied together, think this is a breakthrough in the construction of the chain, is a new way.

– the construction of the external links and content marketing is fundamentally different.

chain is certainly still the core of Google search algorithm, the construction of the chain is still a key site optimization, but this leads to a lot of Shanghai dragon when doing content marketing, always focus on the link, this is the next point.

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