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Given growing demand for premium and luxury allin

first_img Given growing demand for premium and luxury all-inclusive stays, Marriott International plans to build its platform by initially leveraging the following full-service and luxury brands: The Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection and Delta by Marriott. Guests will enjoy a distinctive all-inclusive vacation experience – along with the design aesthetic, culinary offerings and amenities – specific to each brand. All-inclusive resorts bearing the Marriott Hotels brand, for instance, would cater primarily to families, while resorts bearing the W Hotels brand would cater to adults.“The diversity and global nature of our brands give guests the opportunity to find the perfect match for nearly any travel experience or destination,” said Tina Edmundson, Global Brand Officer for Marriott International. “By expanding our portfolio with this new offering, we are opening up a new way for travellers to explore our incredible brands – from Westin to W – through a new, all-inclusive lens.” Riviera Nayarit Islas Marieta Go back to the e-newsletter The newly signed management contracts are expected to deliver five all-inclusive properties in the Caribbean and Latin America that, combined, would offer more than 2,000 rooms. The resorts include:Punta Cana, Dominican Republic  650-room Autograph Collection resort (2022 anticipated opening)NIA, Riviera Nayarit, Mexico240-room The Ritz-Carlton resort (2023 anticipated opening)400-room Westin Hotels resort (2023 anticipated opening)300-room Autograph Collection resort (2025 anticipated opening)500-room Marriott Hotels resort (2025 anticipated opening)“NIA” is a flagship, all-inclusive destination to feature four of Marriott International’s premium and luxury brand experiences in Riviera Nayarit. The project is slated to rise on 220 tropical acres along the Pacific Coast.“By bringing together a mix of premium and luxury brands on our beautiful, oceanfront site, we have the opportunity to redefine what ‘all-inclusive vacationing’ truly means,” said Gerardo Férnandez, Managing Director, Hospitality Platform, Artha Capital, the developer bankrolling the NIA project. Marriott International has signed management contracts with hotel developers who plan to build five new all-inclusive resorts, including a resort destination dubbed “NIA” that will be home to four resorts. Developers are investing over US$800 million, demonstrating confidence in Marriott International’s scale, loyalty platform and operational expertise. The resorts are expected to open between 2022 and 2025.“Our new all-inclusive resort platform is a natural progression for Marriott International,” said Tony Capuano, Marriott International’s Executive Vice President and Global Chief Development Officer. “It will provide the ownership community a game-changing value proposition for their luxury and premium resort projects around the world, while providing guests a new vacation option with brands they trust.”Marriott International plans to further expand its all-inclusive portfolio in popular, leisure destinations worldwide with a mix of new-build properties and conversions of existing resorts, including properties currently in the Marriott International portfolio. The new platform will provide the company’s 133 million Marriott Bonvoy members the option to earn and redeem points for this convenient, pay-one-price concept. Want to be in the luxury travel know? Subscribe to our free eNewsletter here to keep up to date with everything in the luxury travel industry. Go back to the e-newsletterlast_img